Hi, my name is Zac Garside 👋 And I wanna know...

Seriously - why?

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Why do some individuals who seem to have it all going for them make the most boneheaded decisions ever with their fitness, finances, and family?

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Why do some pro sports teams suck all the time? No matter how many top draft picks or superstars you give them, they rank in the bottom half of the league every year. Why?

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Why do giant successful companies with the most talented employees do things that have all of humanity scratching our heads like... what even was that?!

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Every day, I write a short email with stories, lessons, and mental models that help to answer this question - so you can get better results without making the painful mistakes of others. No judgment, just curiosity.

MY COMPANY:

Send It is the only agency in home services that specializes exclusively in email marketing.

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Every home service contractor has a list of open estimates, membership customers, and past customers they'd like to make more money from. We help them tap into that revenue with entertaining email campaigns that people actually like to read and buy from.

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Companies like A1 Garage, Eco Plumbers, Peterman Brothers, and more use Send It for their email marketing. ​Find out why.​​

©️ Garside consulting, 2026