Stop Expecting Your Marketing To Work... Start Earning A Response

Just because you do marketing, doesn’t mean you deserve attention. Stop expecting a response and start earning one using my "Ask, Commit, Present" method.

I'm Zac, Co-Founder & President of Send It Email Marketing. I help businesses earn attention by asking their customers better questions, committing to deliver what people actually care about, and presenting their products in the most relevant and entertaining way possible.

Subscribe to my newsletter for a one-pager on the "Ask, Commit, Present" method:

"We trust the team at Send It to get our emails out on time and get replies. Our experience with them across all our brands is exceptional."

Arctic Holdings - Holding Company for Five Home Service Brands

"As a CMO juggling multiple brands, I don’t have time for vendors who need hand-holding. Zac, Sarah, CJ and the Send It team? They showed up and showed OUT."

Stephanie Mack

"Send It is the best. Not only is their staff responsive, knowledgable and a strong partner, they also are a high ROI and a great tool to stay in touch with your existing client database. Strongly recommend."

Shawna Devlin

“It's the consistency that you're getting people to open emails and convert. It's easy, it's low cost, and the revenue that comes from it is so good.”

Chris Yano

My Marketing Manifesto

We all want our marketing to get a response...

We want people to see what we’re selling, raise their hands and shout “I want that!” Especially when you know you’re better than the alternatives they’re choosing.

So we all do our best to sign up with reputable marketing companies, publish ads everywhere our customers are, and be the top option in search results when customers look for what we do.

Unfortunately, most of us are still scratching our heads over the fact that better agencies, more ads, and higher search rankings aren’t carrying our business the way we want them to. So we agency-hop, try lots of different tactics, and keep tweaking our tech stack to rank higher and follow up faster.

None of this is bad, per se...

Most companies need a good agency, ads that convert, and to rank higher in search. But just because you do these things, doesn’t mean you deserve attention from the market - let alone, a response. Too many of us think that just because we published something or paid for exposure, we deserve results. NO. You don’t get attention because you want it, you get it because you earned it.

This sounds obvious, but it isn’t. Most of us do not stop to consider if we’re pushing products or messaging that actually serves people. We copy and paste templates we think will work for us, we hire agencies we think will grow our company, and we engage in marketing tactics we think will promote us better.

But agencies, ads, and tactics are there to send a message of hope for the customer, not a declaration of how awesome you are.

Asking “why do you buy?” is much more important than asking “how do I sell?” Unfortunately, most of us are only asking how to sell.

150+

Clients Served

MY COMPANY:

Send It is the only agency in home services that specializes exclusively in email marketing.

Every home service contractor has a list of open estimates, membership customers, and past customers they'd like to make more money from. We help them tap into that revenue with entertaining email campaigns that people actually like to read and buy from.

Companies like A1 Garage, Eco Plumbers, Peterman Brothers, and more use Send It for their email marketing. Find out why.